June 15, 2017
Hashtag for LOVE
For the second consecutive year, join Brookfield Place New York to celebrate New York City Pride Week. After the success of last year’s events, Brookfield Place has reimagined its spirited and interactive visual 3D letters for display on the Waterfront Plaza from June 19-26, 2017. This year’s installation, the #LoveIs Letters, invites visitors to share what love means to them.
The life-size letters, which will be shaped out of hedges, will be brought to life with multicolored silk flowers. Throughout the duration of BPNY’s Pride Week celebration, for every Instagram post that tags @BrookfieldPLNY and includes the hashtag #LoveIs, Brookfield Place will make a $1 donation to the Hetrick-Martin Institute of up to $25,000. This donation is made possible thanks to RBC Capital Markets. Adding to the excitement, local artist Baron Von Fancy, will debut his latest work entitled #PrideIs, throughout the 230 Vesey corridor starting on Monday, June 19.
To kick-off the celebration, Brookfield Place and its Pride Week partners are hosting a silent auction on Monday, June 19, from 6PM-9PM on the The Terrace. Guests will have a chance to bid on a variety of luxury goods from Brookfield Place retailers, such as a $1,000 gift card to Saks Mens, a Burberry Heritage Trench Coat, and Ermengeildo Zegna Made-to Measure luxury denim jeans, with 100% of the proceeds benefiting the Hetrick-Martin Institute. Other brands participating include: Club Monaco Men & Women, Joie, Saks Fifth Avenue, Theory, Vince, and Molton Brown. Guests will also be able to enjoy music and food and drink for purchase from Le District, Dos Toros, PJ Clarke’s, Tartinery, and Amada with 5% of event sales at the event will be donated to the cause.