World Financial Center to be Renamed 'Brookfield Place' in 2013

We are pleased to announce that the World Financial Center is being renamed ‘Brookfield Place.’

Lower Manhattan is changing by the day. This historic area is no longer merely the weekday home to Wall Street. It’s now a true neighborhood where residents, office workers and tourists enjoy its award-winning restaurants, waterfront parks, nightlife and culture.

Brookfield is embarking on a rebranding campaign that represents not only the transformation of the complex, the changing demographics of Lower Manhattan and the companies and industries relocating to the area, but also to reaffirm our commitment to one of the most prominent and sought-after business addresses in New York City. Brookfield has branded similar real estate in other cities of the world as ‘Brookfield Place,’ including Toronto and Perth, as these properties also represent best-in-class districts for office space, dining, retail and the arts.

The elements that make up a ‘Brookfield Place’ include:

• Best-in-class real estate profile
• Destination restaurants and shopping
• Highest in environmental & sustainability practices
• Strong social, cultural and community involvement

The individual towers of the complex will retain their building addresses, which are as follows:

One WFC: 200 Liberty Street
Two WFC: 225 Liberty Street
Three WFC: 200 Vesey Street Four
WFC: 250 Vesey Street
Winter Garden, Dining & Retail Areas: 100 West Street

You will begin seeing the Brookfield Place logo and signage introduced around the complex in the coming months, culminating next fall with the opening of the new West St. pavilion entrance and the underground connector to the WTC Transit Hub. At that time the ‘Brookfield Place’ name will take full effect and ‘World Financial Center’ will be retired.

The grand opening of our new waterfront dining, European-style marketplace and neighborhood fashion corridor will take place in spring 2014.