March 16, 2015
There’s a New Luxury In Town
You may have heard: There’s a new luxury in town. Forget uptown versus downtown; the 14th Street–divide no longer barricades grandeur from the grit of New York City. What was once a hotbed of cultural innovation, albeit a grimy one, is again — tidied now for the New Yorker who appreciates the finer things.
In 2015, New York will see the opening of the new Whitney Museum of American Art, which decided on a move from blueblood Madison Avenue to a Renzo Piano-designer building in the previously industrial Meatpacking District. The museum will draw city dwellers even from their uptown enclaves for regular visits; its very presence initiates the neighborhood as a cultural vanguard in the tidal move downtown.
Even further toward the southern tip of Manhattan is the new World Trade Center building — the Freedom Tower — housing Condé Nast and a bevy of other tenants, breathing new life into Lower Manhattan’s restaurants and merchants. You can bet new venues and destinations will follow; the move by Condé Nast, with magazines like Vogue and The New Yorker, is a wink to those serving up highbrow luxury downtown, which is where, of course, New York is happening right now.
2015 will see even more notable reinvigoration: Just west of the Freedom Tower is where you’ll find Brookfield Place. The hub for fashion, culture, and food will reopen its doors to this downtown luxury consumer in late March.
As New Yorkers, we often forget — but are encouraged — to look up. These three additions to our sightlines will surely provide additional motivation to gaze upward.
Brookfield Place, the new heart of high-end shopping, fine-dining, and even fitness (Equinox members rejoice!) will further solidify the neighborhood’s grand placement. Also to be found within the borders of Brookfield Place: Arts Brookfield, the public host to world-class film, theater, music, dance, and visual art.
It seems only natural that the stylish men and women who edit Condé Nast’s fashion magazines will run to the Hermes, Burberry, J.Crew, or Michael Kors stores hosted within Brookfield Place on a lunch hour. Could Joel Robuchon’s L’Atelier take the place of midtown’s Lamb’s Club, the high-powered meeting place of downtown? Where this forward-thinking and fashionable crowd ventures, the rest of New York is wise to follow.