September 25, 2015
MOVE! Dance Deal
ARTIST: ELANA LANGER
DESIGNER: LE DISTRICT
Do the dance, get the deal! A radical new way to connect the personal act of dancing, the abstract nature of performance and the quotidian realm of commerce, Elana Langer’s “Dance Deal” teaches participants a dance that will enable them to get a special free treat from Le District’s pastry chef when performed in the store. It also turns everyday people into performers, creating mini-performances (and recruiting new performers) with every step.
A native of Toronto, Canada, a student of philosophy and media and a veteran of global humanitarian aid organizations, Langer comes to the art world in the role of an outsider, which is exactly how she prefers it. Disenchanted with the corruption she saw in the developing world, Langer began looking for better ways to open people up to concepts of change, and realized that to make any significant change meant starting with our own language and culture. Her work includes the installations The Pop-Up [Ethical] Sweatshop, The Inner-Beauty Bar, and Eat Your Ethic, which have been presented in major cities around the world. Her installations have taken over hotel shops at the Wythe Hotel in Brooklyn and the Gladstone Hotel in Toronto, and have brought her to sustainable fashion events worldwide, including the Global Fashion Exchange hosted by the Danish Fashion Institute. In August 2015, she was invited to deliver a presentation on The Pop Up [Ethical] Sweatshop at The Creative Time Summit: The Curriculum at la Biennale di Venezia.